AFK Data Protection and Privacy Policy

AFK (formerly Action For Kids) is committed to protecting your personal information. This policy, with our Terms and Conditions and Cookie Policy, sets out the basis on which we will process any personal information we collect from you or that you provide to us. 


AFK is the operating name of Action For Kids Charitable Trust, a national charity helping young people with disabilities to develop their independence and find employment. Our vision is of a world where all people living with a disability get to lead the life they choose. 


If you have any questions about this policy, please send us an email at, call us on 020 8347 8111 or write to us at AFK, Ground Floor, Unit 12, Regis Road, Kentish Town Business Park, Kentish Town, London NW5 3EW – we’d be delighted to help. 


What information do we collect?


Personal information is any information that can be used to identify you. This personal information may include your name, email address, postal address, telephone or mobile number and date of birth, financial details, UK Taxpayer information (for Gift Aid), credit/debit card information and records of responses to campaigns, as well as how you came to find us or about our services or events. 


We may also collect details of your visits to our website, for example your location data, other sites you’ve visited and the resources that you access. This data is collected through Cookies that are used on all websites. We use this to provide you with the information, services or products that you’re interested in and are most relevant to you. 


So, for example, if you donate money, request services or products, or become involved in our campaigns, we may collect and process the personal information that you’ve provided. 


As a fundraising organisation, we undertake in-house research and from time to time engage specialist agencies such as Prospecting for Gold to gather information about you from publicly available sources, for example, Companies House, the Electoral Register, company websites, ‘rich lists’, social networks such as LinkedIn, political and property registers and news archives. We may also carry out wealth screening to fast track the research using our trusted third party partners. We may also carry out research using publicly available information to identify individuals who may have an affinity to our cause but with whom we are not already in touch. This may include people connected to our current major supporters, trustees or other lead volunteers. We also use publicly available sources to carry out due diligence on donors in line with the charity’s Gift Acceptance Policy and to meet money laundering regulations. 

This research helps us to understand more about you as an individual so we can focus conversations we have with you about fundraising and volunteering in the most effective way, and ensure that we provide you with an experience as a donor or potential donor which is appropriate for you. If you would prefer us not to use your data in this way, please email us at [email protected], call us on 020 8347 8111 or write to us at AFK, Ground Floor, Unit 12, Regis Road, Kentish Town Business Park, Kentish Town, London NW5 3EW. 


How do we use your personal information?


All the information we collect is to help us provide the most relevant and personalised service for you.


If you’re a supporter…


Where you have worked with us at some point or signed up to our newsletter, we may contact you to keep you up to date with information and products you have requested, or may be interested in, to ask for support or to invite you to attend or help with our events. Where you have donated to us we will also use your information to fulfil our legal responsibilities for financial or Gift Aid reporting. 


We do use third-party organisations to help us collect donations, such as JustGiving, and to help us with our marketing. Where we use external companies to collect or process information on our behalf, we put in place contracts to control how they manage the information they may collect or have access to. 


You can unsubscribe or update your preferences at any time by email [email protected], call us on 020 8347 8111 or write to us at AFK, Ground Floor, Unit 12, Regis Road, Kentish Town Business Park, Kentish Town, London NW5 3EW. 


If you’re a service user…


We will collect your contact details and preferences, and any other information that is relevant to delivering the service to you which may include details of medical conditions and other sensitive information. 

We may share your information with Local Authorities and other third-party providers for the provision of activities and services or if we are required to share your information for legal or regulatory reasons. 


Your rights 

  • You have the right to request access to personal information that we hold about you. 
  • If any of your personal information is incorrect, incomplete or inaccurate you can request it to be rectified or completed. 
  • In certain circumstances you can ask us to erase your personal information – also known as the right to be forgotten. 
  • You can ask us to restrict or suspend the use of your personal information, for example, if you want us to establish its accuracy or our reasons for using it. 
  • You have the right to object to the use of your personal information for direct marketing purposes or where you no longer want to engage with us. 
  • You can ask us to transfer your personal information to another organisation. 

To exercise any of your rights or for any questions about this policy please contact our Data Protection Officer  Ryan Tring by email at [email protected], call us on 020 8347 8111 or write to us at AFK, Ground Floor, Unit 12, Regis Road, Kentish Town Business Park, Kentish Town, London NW5 3EW. 


You have the right to lodge a complaint with the Information Commissioners Office (ICO) if you believe your data has been processed in a way that does not comply with the Data Protection Act 2018 or GDPR (General Data Protection Regulation). You can do so by calling the ICO helpline on 0303 123 1113 or via their website at 



Action For Kids Charitable Trust (AFK) is a charity registered in England and Wales, registration number 1068841, and a Company limited by guarantee with charitable status, registration number 3487626. 

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