Five years of partnership and The Cultural Ambassadors Programme - AFK x A New Direction

The Cultural Ambassadors Programme has drawn to a close for another year, leaving behind a huge sense of growth and creative achievement among its young AFK participants.

Over the 6 month journey our ambassadors have discovered talents, built confidence, and prepared to showcase their work at prestigious venues including the Tate and Young V&A.

A Journey of Personal Growth

Each ambassador embarked on a unique creative path aligned with their interests. Ethan and Rose produced an impressive Makaton Karaoke video, while Michael developed animations that brought him visible joy—his laughter during sessions highlighting the programme’s emotional impact. Seraphim crafted a thoughtful time capsule project, and Marcus dedicated himself to painting “Melody the Monster” for exhibition at the Tate, alongside perfecting a dance routine for his debut.

Initially joining with self-doubt about her artistic abilities, Serena overcame challenges with communication and time-keeping to create dress designs that earned her comparisons to professional illustrators. Working alongside Aaliyah, both young women designed personalised dresses for the festival parade, turning their creative vision into wearable art.

From Participant to Programme Assistant: Parag’s Journey

This year we saw former Cultural Ambassador alumni, Parag, take on the role of facilitator over the last 6 months. Parag’s talent was recognised during last year’s programme. His enthusiasm and levels of engagement were noticed, leading to an exciting offer in the build-up to the 10th Anniversary Year as Assistant Programme Facilitator. This paid role has allowed him to mentor new participants and contribute to the running of the programme that had had such an impact on his life. In the final session Parag said it was ‘bittersweet’ as he reminisced on his time as a facilitator;

‘I will miss you all and always remember how far you’ve come. You’ve all learnt so much. Well done to everybody’.  

Building Skills Beyond Art

Beyond the artistic achievements, the cultural ambassadors have developed crucial life skills. The programme improved communication, enhanced time management, and strengthened collaborative abilities for all involved. Many ambassadors who initially struggled with confidence now proudly present their work and interact more comfortably with peers and mentors.

“We’ve seen remarkable progress in how these young people approach challenges,” noted one programme facilitator. “The skills they’ve developed extend far beyond their creative projects—they’re building foundations for greater independence and self-advocacy.”

Cultural Recognition

This year’s programme culminated with the exceptional opportunity for ambassadors to display their work at both the Young V&A and the Tate—a testament to the quality of their creative output and the programme’s commitment to providing meaningful platforms for diverse voices.

As we reflect on five years of partnership between AFK and A New Direction, we celebrate not just the artistic accomplishments but the personal journeys of each participant. The Cultural Ambassadors Programme continues to demonstrate how creativity opens doors, challenges perceptions, and creates pathways to both personal and professional growth for disabled and neurodiverse young people.

The ambassadors will showcase their achievements at the upcoming I AM Festival under the theme “Make Some Noise”—a fitting conclusion to a programme that has truly helped these young creatives find their voices and ensure they are both seen and heard in London’s vibrant cultural landscape.

As the curtains closed on another successful year of the I AM Festival, its impact extends far beyond the week itself. It’s a testament to the power of inclusivity and potential of the arts, leaving a mark on both participants, contributors and attendants alike. In a world that often struggles with acceptance, the festival stands as a showcase to remind us all to see and hear each other for who we truly are.